It’s estimated that around half of the small businesses in the United States don’t have a website. Without a website, these businesses are missing an opportunity to widen their exposure and get more business.
Maybe your business doesn’t translate to online. However, if you sell any type of products or services, you may also be able to offer these online. As long as your products can be legally shipped according to postal regulations, you can take your business worldwide.
Here are five reasons why you should consider building a website for your business:
1. Provide information about your products and services.
A website is far more than a brochure. You can provide extensive information about your products and services including descriptions and photos. You may also want to provide additional information about your industry with articles or news. News about your business is also good to include.
2. Sell products and services directly.
With payment processors like Pay Pal and Google Checkout now available, it’s easier than ever to sell online. All you have to do is create a page about your product and a payment button, and you can start selling in minutes.
Make it easy to shop on your site. Process orders promptly, and let your customers know when they can expect to receive their shipments.
3. You can reach a global audience.
You are no longer bound by your local audience. You are able to reach millions, possibly billions, with what you sell. Anyone who is on the internet will be able to see your offers.
Even if what you provide is local, you will still find those who contact you for more information because they need your service. A good example of this is someone who is relocating and needs a real estate agent, a home inspector, or more information on services provided in the new community.
4. Your business is open 24/7.
You don’t have to be there for your website to be working for you. Barring any type of outage, your website is available for customers to visit at any time. They can do so at their convenience and don’t have to worry about getting to your physical location by a certain time.
5. It’s less expensive than having a brick and mortar business.
In fact, many businesses are run completely online. Other than a home office, many businesses are only available on the internet. This decreases the costs of doing business because building and hosting a website nowadays is pretty inexpensive.
Regardless of what type of business you run, if you want more business, or you just want to expand your presence, building a website is the way to go.